Lion Rent a Car

ライオン　レンタカー

Vision & Mission

Vision:

To be the leading rent-a-car service in Japan for non-Japanese-speaking travelers and foreigners, empowering them to explore the wonders of Japan with seamless, friendly, and culturally sensitive experiences.

Mission:

1. Break down language barriers: Offer a truly multilingual experience, with fluent staff, clear instructions, and translations of all documents and signage in key languages.

2. Embrace cultural differences: Be sensitive to and understand the needs of foreign travelers, providing guidance and support tailored to their cultural expectations.

3. Go beyond just car rentals: Offer additional services and support, from GPS systems with foreign language voice guidance to local sightseeing recommendations and emergency assistance in multiple languages.

4. Foster safe and enjoyable journeys: Ensure a well-maintained, diverse fleet of vehicles equipped for Japan's unique road conditions and traffic regulations.

5. Build a community of trust and support: Become a trusted partner for foreign travelers, offering reliable service, competitive rates, and transparency throughout the entire rental process.